Our New Dementia Friends Champion!


Elaine Roberts from the Preston office has completed an Alzheimer’s Society Dementia Champions Induction Day and is now registered to present Dementia Friends Information Sessions to local groups, individuals, the general public, and our own Birchall Blackburn Law staff. We are already delighted that our Leyland office is a completely dementia friendly business and we are working hard to ensure that Birchall Blackburn Law staff become more aware of dementia and how it impacts our clients.

Alzheimer’s Society’s Dementia Friends programme is the biggest ever initiative to change people’s perceptions of dementia. It aims to transform the way the nation thinks, talks and acts about the condition.

There are currently 850,000 people living with the condition in England.

Dementia Friends is about learning more about dementia and the small ways you can help. From telling friends about the Dementia Friends programme to visiting someone you know living with dementia, every action counts.

The Dementia Friends Regional Support Officer at Alzheimer’s Society said:

“Dementia touches the lives of millions of people across the country. Dementia Friends was launched to tackle the stigma and lack of understanding that means many people with the condition experience loneliness and social exclusion. It’s all about learning more about dementia and the small ways you can help. From getting in touch with someone you know living with dementia to wearing your badge with pride, every action counts.”

Sessions last 45 to 60 minutes and anybody attending them then becomes a Dementia Friend. Becoming a Dementia Friend doesn’t require any expert knowledge, the sessions simply involve learning more about dementia and the small things we can all do to make a big difference to people living with dementia.

When asked why Elaine wanted to become a Dementia Friends Champion she said:

“I wanted to become a Dementia Champion to help create a dementia friendly community that is more welcoming to people living with dementia – a community where we all understand the challenges faced by someone living with dementia, but also recognise that it’s still possible to live well, to enjoy a full life and to make a valuable contribution to society long after receiving a diagnosis. I believe the best way to achieve this aim is by creating new Dementia Friends at every opportunity and this is something which, as a Dementia Champion, I am now able to do.”

All sessions are free. For more information please contact Elaine Roberts: ceroberts@birchallblackburn.co.uk

For more information on becoming a Dementia Friend, click here.

For more information from the Alzheimer’s Society, click here.